Randolph Engineering is a handcrafted American eyewear brand founded in 1972. And since then, Randolph glasses have been the choice of the US military for over 30 years and have become an American screen icon having starred in films such as Apocalypse Now and Taxi Driver and TV shows like Mad Men.

The 'Seen It All' campaign is inspired by some of the many events that have been witnessed through a pair of Randolph glasses. It kicked off with a series of print and outdoor executions and was followed up by a series of teaser films released through influential blogs on US National Sunglasses Day (yes, there really is one) before the main film was released a week later on Independence Day.

Agency / RKCR/y&r

The Defender was Land Rover's toughest vehicle, with a body shape that changed little in over 60 years. There are very few cars that are as instantly recognisable from its profile and as such this allowed us to show off the Defender, without having to actually 'show' a Defender. 

The ad uses the Defender's shape made up from passport stamps from around the world to show just some of the places that this vehicle has been and suggesting is that the Defender is ready for your next adventure, no matter how challenging the environment.

It was one of the most awarded print ads of 2011-2012.

Agency / RKCR/y&r

#Hibernot was all about bringing Land Rover’s capability to life for people with a ‘get out there’ spirit whatever the weather.

It was Land Rover’s first seasonal engagement platform. A truly through-the-line campaign to inspire, involve and celebrate making the most of the British winter.

‘Talking about the weather’ is one of the top traits that makes us unique as a nation. We all like a moan about our country’s erratic winter conditions and general greyness, but #Hibernot gave people a reason to get out there and embrace its unique beauty.

The campaign launched with a large exposure OOH campaign and a look around the UK with a spot directed by Simon Ratigan.

Agency / RKCR/y&r

It’s lights out and away we go!

Sky Sports is the home of F1 coverage. And the only place to watch all races in the 2023 season. A season that promises to be full of twists and turns as the three main teams go head-to-head for the Championship.

The Season Launch campaign aimed to dramatise these highs and lows experienced by drivers and teams over the course of the season by turning an F1 circuit into an actual rollercoaster. The footage needed to be as real as possible, so we teamed up Oscar winning VFX masters Framestore to bring all the drama to life.¬¬ Set against the backdrop of Las Vegas, the latest addition to the race calendar, the neon-fuelled circuit was born.

Viewers were encouraged to ‘Enjoy The Ride’ as the campaign ran across TV, online, social, print, OOH and radio.

Agency / Sky Creative

Recent surveys suggest that e-book sales are slowing dramatically as traditional paper-based books enjoy a surge in popularity.

As part of RKCR Local (A pop-up shop initiative from the agency to help local businesses promote themselves) this campaign for local bookshop Camden Lock Books was developed in response to these surveys.

The campaign aims to highlight just a few of the reasons why a real book is better than an e-book. You can’t put a good book down. And this campaign aims to remind readers just why they should pick one up. 

Agency / RKCR/y&r

Christmas.

A time for friends, family and football. Lots and lot and lots of football.

With over 60 live games over the festive period, this campaign ran on OOH sites across London, bringing a welcome splash of colour to some pretty great skies.

And on a personal level, it’s always nice to get a Spurs player big up on a poster site.

Agency / Sky Creative

The is not just any Christmas food ad.
This is the M&S Christmas food ad.

And what better way to wrap it all up than by bringing two of the country’s best loved comedy icons back together for the first time in years. This series of ads see Dawn French continue her role
as the Christmas Fairy, only this time she’s joined by her new trusted sidekick, Duckie,
played by Jennifer Saunders.

Agency / The Liberty Guild

The problems that children’s charities are trying to solve are often out of sight and out of mind. Add to this a string of charity scandals, a hostile political environment and an audience desensitized to ‘flies in their eyes’ style advertising, the plight of some of the world’s most vulnerable children has become increasingly easy to ignore.

Save the Children set us the challenge to restate the positive case for children’s development aid by reminding the UK public what is at stake: real children leading real lives. These kids only need a helping hand to flourish and build a better world for all of us.

Agency / adam&eveDDB

The ‘Can and Will’ campaign used Land Rover's legendary ‘go-anywhere’ attitude to encourage and inspire people of all ages to challenge themselves and fulfill their ambitions.

Directed by Kevin MacDonald, the TV and cinema commercial featured a number of individuals who demonstrate a ‘Can and Will’ spirit.

The extended stories behind these extraordinary individuals were then aired on the campaign website and social media.

As part of the campaign there were also a series of Channel 4 indents featuring Ellie Simmonds, Richard E Grant and Bear Grylls who also hosted a series of 5x15 talks in Central London.

Agency / RKCR/y&r

In a world rich in resources, poverty isn't inevitable. In just fifteen years, extreme poverty has been halved. In the next fifteen Oxfam believe can be ended for good and by working together, we can bring about the end of extreme poverty.

This campaign repositions the issue of extreme poverty as a problem that can be consigned to the past. It aims to counteract traditional defeatist narratives around the fight against poverty and instead send out  a call to arms, inspiring people to join the Oxfam cause and support their commitment to bring about ‘The End’ of poverty.

The campaign ran as a series of print, OOH, DOOH executions and across social media and Oxfam sites.

Agency / RKCR/y&r

Myrkl is literally a miracle.

A Swedish ‘food supplement’ that can stop you getting a hangover. All you do take a couple of pills before you go out and the morning after feels like the night before never happened. Sounds good. However, the challenge was that we couldn’t say anything about it. Not a thing. Legal issues and all that.

The solution? We spoke in Swedish. Well, a sort of Swedish.

Agency / The Liberty Guild

Wizz Air was being given a bad rap in the press over some issues with punctuality and customer service.

They wanted to counter this with a campaign that highlighted their good side and to show off the scope, scale and growth of the airline.

The ads played into their youthful zeal, incredible energy…and bright pink livery. Running in airports and transport hubs across Europe and beyond.

Agency / The Liberty Guild

Post lockdown The Times and The Sunday Times launched a theatre specific site to encourage theatre-goers to back to going to see the shows they’d missed over lockdown; from musicals to opera, comedies to tragedies. These print ads reminded them that the times they loved before Covid were there to love again.

Agency / Pulse Creative London

In a world where we order food, do our banking and listen to music online why do we still queue round the block to collect a prescription?

Pharmacy2U deliver your medicine direct to your door for free.

It’s so easy, why wouldn’t you?

Agency / The Liberty Guild

The UK ad industry is a world-leader because we're open to the world. It will be catastrophic to the long-term success of the sector if we can’t access the right talent quickly and easily. This campaign was designed to celebrate the role of foreign workers in the ad industry and warn it is under threat because of Brexit.

It ran in print, OOH, online and was used in a presentation to Ministers and the media.

Read more at campaignlive

Agency: adam&eveDDB

Sky Cinema are obsessed by movies.

And with one of the largest collections of films out there, if there’s a movie you want, they’ll have it.

…but it’s not Euromillions big.

The Euromillions Jackpot is huge, massive, colossal. So, whatever you reckon in life is big, you can be pretty sure it won’t be quite as big as the Euromillions jackpot.

From TV to OOH, Newsagents windows to Digital and in App, this campaign ran across all media.

Agency / adam&eveDDB

Not talking about money is a source of stress, anxiety, and unnecessary problems for many families. Most of us don’t feel very comfortable talking about our finances with our loved ones. We try to avoid the conversation, change the subject, or put it off until another time. But sometimes those conversations are the most important ones to have. Whether it’s having a chat with the bank of Mum and Dad, or talking about the “what ifs” in life, the M-Word campaign aimed to help start these conversations.

Agency / adam&eveDDB

Epidermolysis Bullosa (EB) is a group of genetic skin conditions that cause the skin to blister and tear at the slightest touch. Those born with EB have skin so fragile they are called 'butterfly children' – their skin is quite simply as fragile as the wing of a butterfly. This brand campaign aimed to create awareness of the condition by highlighting how hazardous everyday objects can be to a person living with EB.

Agency / Debra UK

Sometimes you have to be a little cheesy. The job here was to reposition Leerdammer slices as the natural and convenient alternative to Cheddar for the British Public and their sarnies.

The result was a quirky dramatisation of the lengths that some people go to to make their lunch. Lengths that are wholey unnecessary given how easy Leerdammer is.

Agency / RKCR/y&r

Save the Children launched Christmas Jumper Day in 2012. But recent years has seen the awareness of STCs involvement drop and other charities benefit instead.

Enter Coach Christmas stage left to remind people Save The Children’s Christmas Jumper Day is coming and everyone needs to help make the world a gooder place. And give STC their most successful Jumper Day to date.

Agency / adam&eveDDB

Land Rover wanted a print and poster execution to run during winter and talked about the unrivalled capability of the Discovery.

But sometimes there are no words needed.

 Agency / RKCR/y&r

Marks & Spencer launched their Plan A initiative setting out 100 commitments to achieve in 5 years. They further extended Plan A to 180 commitments, with the ultimate goal of becoming the world's most sustainable retailer.

The 'Plan A' campaign covered subjects like reducing salt, child labour and sustainable fishing, in over 30 press executions.

 Agency / RKCR/y&r

The Land Rover Discovery has incredible breadth of ability.

Whilst not as rugged as the Defender it's practically unstoppable in the rough stuff, yet comfortable and relaxing on it. From the school run to conquering mountains there is literally nowhere this vehicle can't go.

This campaign was all about highlighting those options.

Agency / RKCR/y&r

The global launch of the new Range Rover Sport didn't just start with a commercial and a print campaign.

It started with a challenge to set a World Record for a standard production vehicle in a race to the top of Pike's Peak in Colorado. 

Driven by American driver Paul Dallenbach, the 5.0-litre supercharged V8 Range Rover Sport completed the twisting, mountainous course in 12 minutes 35.61 seconds. That's an average speed of just over 59mph, tackling 156 corners and reaching a height of 14,110 feet (4,300m).

The only changes to the car from production specification were the fitment of a roll-cage and harness seat belts.

Dallenbach, who has won Pikes Peak outright three times, said: “There’s no margin for error at Pikes Peak – you only need to misjudge one of those 156 turns and you’re into the trees or over the edge of the mountain. To take on this place the way I did today, you need complete confidence in your vehicle.”

The attempt was turned into a mini documentary and was the first of four proposed such challenges to be featured on a dedicated microsite.

Agency / RKCR/y&r

Virgin is one of those great opportunities that occasionally comes your way.

To produce a simple, graphic and iconc poster.

Over the years it has been a great, if tough thing, to work on.

Agency / RKCR/y&r

To celebrate the milestone of the One Millionth Discovery, Land Rover embarked on a 'Journey of Discovery', from their factory in Birmingham to Beijing in China.

The 50-day, 8,000 mile adventure was undertaken by three Land Rover Discovery vehicles travelling through more than a dozen countries across Europe and Central Asia, and culminated at the Beijing Motor Show on 23rd April.

The expedition also presented Land Rover with the opportunity to launch their most ambitious fund-raising project yet by aiming to raise £1million for humanitarian projects around the world.

This campaign charted just some of the amazing journey.

Read more about the Journey of Discovery at www.landrover.com/million

Agency / RKCR/y&r

The Land Rover Defender is the reliable workhorse of farms up and down the country. Day in day out it supplies the muscle, the 'beef', to get the job done, no matter how demanding.

The idea was to target consumers in butchers by playing on the double meaning of the word beef. The solution was to borrow iconography from the world of farming. The typical diagram of a cow’s cuts of meat found in butchers up and down the country was used as the basis to demonstrate the various parts of the vehicle.

The print ad was then also produced as a poster and placed in butchers where the usual ‘cuts of meat’ poster would be.

Agency / RKCR/y&r

How do you make an ad for sandwiches different to every other sandwich ad out there?

Simple.

You don't show the sandwich, you let people imagine it.

Agency / RKCR/y&r

70% of the world is covered by water. The remaining 30% is covered by land and wherever there is land there is likely to have been a Land Rover Defender. This fact gave birth to a world map up entirely out of the iconic shape of the Defender itself. 

The mountains, deserts, even the polar caps were all made out of Defenders implying that no matter the terrain the Defender was more than capable of conquering it. The finished map was used in print and poster. However a real map was also printed and sent out to prospective clients to remind them of the Defender’s remarkable capability.

Agency / RKCR/y&r

Colmans make sauces that pack a punch when it comes to flavour. They wanted a simple campaign for their chill con carne packet mix with headlines that did the same.

Agency / adam&eveDDB

Land Rover was one of the Official Sponsors of the British & Irish Lions Tour of Australia in the summer of 2013.

As such they wanted to congratulate the team on their performance during the games. This ad ran the day after the Lions' victory over the Wallabies in the final match, handing them their first win in 16 years.

Photography turned around unbelievably quickly by Patrice De Villiers. 

Agency / RKCR/y&r

You know what it's like. There you are, stranded in the middle of nowhere, desperate for a lift.

And then along comes a Land Rover Defender.

Agency / RKCR/y&r

This print campaign was created for the  Land Rover Discovery 4, demonstrating that drivers have a passion for experiencing life - that they like going places, seeing things and are not afraid of finding adventure and getting themselves dirty.

Agency / RKCR/y&r

BAE Systems is at the forefront of innovative design.

This campaign used wire fames to highlight their state-of-the-art designs. It ran as print and out of home executions and also followed through into the Defence exhibition spaces that BAE Systems participated in around the world, influencing not only the design of the stands but the visual content displayed.

Agency / RKCR/y&r

This was a campaign to highlight some of the other aspects of a trip to Spearmint Rhino, beyond the, a-hem, obvious offerings.

It was well recieved by their marketing manager at one of the stranger meetings ever attended, sat around a boardroom table with chairs decked in leopard print fake fur.

Really. Leopard print.

Agency / Euro RSCG London

We've worked on the Fire Safety account at a couple of different agencies.

This first campaign was produced specifically to appeal to students, a group amongst whom it had not been unknown to fall asleep in front of the TV while late night cooking. It ran in halls of residence and student union bars.

The second plays on a little known fact that suffocating from smoke in a fire affects the body in a simile way to drowning in water. Both pretty horrific ways to go.

Agencies / EuroRSCG London & RKCR/y&r

Peugeot thought the 206 was a car to be proud of.

This campaign highlighted the special lengths that owners would go to, to make sure it was a car they got seen in.

Agency / Euro RSCG London

Working on a newspaper is a fast turnaround process.

More often than not the ads were briefed on a Monday and presented, produced and ready for broadcast on the Friday.

Seat of your pants stuff, but rewarding nevertheless.

Agency / RKCR/y&r

This shouldn't have happened. There wasn't a brief out at the time.

But Jacobs Cream Crackers were a client of Euro RSCG and also a favourite accompaniment to a 'nice bit of Wensleydale' for Wallace. It was a natural fit.

So the script was written, it got bought and Wallace & Gromit appeared on UK TV screens for the first time in a commercial.

Agency / Euro RSCG London

From help putting together a CV to computing skills, from general career advice to brushing up on maths and English, Learn Direct are there to help people better themselves and find a better job.

They are the piece that people wanting to get on are missing.

Agency / RKCR/y&r

Land Rover wanted the new Range Rover Evoque to be seen as a more urban car.

But whilst portraying it as a vehicle at home in the city, it still needed to give a nod to its off road capabilities.

This spot proved that the Evoque is more than just a pretty face.

Agency / RKCR/y&r

Land Rover vehicles had been off the lists of company car fleet managers because of emissions being too high.

However when a version of the Freelander2 was launched with emissions that came in under the levels allowed by EU law they became available for fleets once more.

The adventurous businessman was back.

Agency / RKCR/y&r

Citroen was charging no VAT on their cars for a limited period only.

That was 17.5% off the price of a new car.

Quite literally, a drop everything and go get it deal.

Agency / Euro RSCG London

Fruitini was a new product lanuched by Del Monte for kids with crazy cocktails of fruit flavours.

The planned launch was at the time when Jackass was at its height of popularity. So a group of giant manic fruit doing crazy stunts seemed like a completely natural thing to do.

Filmed in the South of France we soon found out that the French don't really go a bundle on fruit flavoured jelly. When the gelatine that we were using to fill up a paddling pool wouldn't set a runner was sent over from the UK with two suitcases full of Rowntrees Jelly and a night of jelly making ahead of him.

We also found out that French stunt men don't like running on grass in bare feet. Only in trainers. Bare feet? On soft grass? 'Non!'

Agency / Euro RSCG London

Recent EU legislation stipulates that “your tax disc must be displayed within parameters that do not exceed 20 degrees.” This is due to increased levels of RNS (Repetitive Neck Strain) sustained by Traffic Enforcement officers while trying to read tax discs of vehicles parked at awkward angles. RNS can be a life-altering injury, cause excessive journey’s to hospital and cost the National Health Service many thousands of pounds each year in treatment.

In a move that Land Rover described as ‘on a par’ with other innovations such as Hill Descent Control (HDC), Active Cornering Enhancement (ACE) and its Stability Under Controlled Kinaesthetic Response System (SUCKRS), the company unveiled a novel piece of technology in response to this recent change in tax disc legislation.

To help Land Rover owners ensure that their tax disc holders are legally compliant, Land Rover’s Technical manager, Roger Crathorne has created the first self-levelling tax disc holder. Given as a Land Rover isn’t always going to be operating on even ground, this simple device employs Contra-Motion™ technology to ensure that the tax disc always remains on the level and legally compliant.

The campaign broke on April 1st and raised more interest than any April fools ads run by Land Rover before.

Agency / RKCR/y&r

The challenge was to come up with a way that Land Rover could deliver a Christmas message to their customers. The brands reputation is built on the capability of its vehicles and their ability to deal with any situation. The solution was to combing this go anywhere capability with something closely linked to everyone's Christmas, the cracker hat.

Running as both a print ad a Christmas card mailed out to customers and trade journalists alike. The card featured its very own 'snow capped cracker hat' for the recipient to wear. merry Christmas!

Agency / RKCR/y&r

How do you convince a young audience that a product their grandmother used to use is relevant in a contemporary world?

You give it an energetic and fresh spin a million miles away from what the consumer was expecting.

Agency / Euro RSCG London

Vodafone has partnerships with other mobile companies around the world.

This was a global campaign to run in airports to let Vodafone customers know that wherever they had just landed, they were still part of the Vodafone network and could enjoy the same level of coverage.

Happy days.

Agency / RKCR/y&r

M&S were proud to be the Official Tailor of the England World Cup team and wanted to shout about it. The result was a 96 Sheet poster and also series of consecutive press ads featuring four of the legendary '66 World Cup winning team.

The boys from the '66 team completely outshone their current day counterparts on the shoot day. Open and approachable they came from a day before agents and pampering. It was amazing to sit down to lunch with them and to even kick a ball around the studio with Geoff Hurst and his grandson!

And when a couple of the current day players featured in the ads didn't make the final squad, the shot made front page news.

Photographer / Lorenzo Aguis

Agency /RKCR/y&r

Hamlet cigars had a long history of producing great commercials.  

When the ban on tobacco being advertised on TV came in, the attention switched to other media not at that point affected. We worked on some of these first post ban projects producing ads for cinema, print, outdoor and radio.

Agency / Collett Dickenson Pearce

Dell wanted to get in contact with a select group of IT managers across Europe.

We came up with a DM piece that used Dell's realtionship with Team Lotus to encourage them to sign up for Dell's workshops. IT managers were sent a Dell/Team Lotus remote control car. Minus the remote.

To get the control they had to sign up for the workshops.

They recieved over $8million worth of orders as a direct result.

Agency / RKCR/Yy&r

Land Rover were sponsoring the Premiership Rugby coverage on BT Sport and wanted to link it to the Hibernot campaign. These were the results.

Agency / RKCR/y&r

Vodafone has the widest 4G network of any mobile carrier. This campaign was developed for airports around the world to let travellers know that wherever they were the would enjoy better coverage on Vodafone. And thus better trips.

Agency / RKCR/y&r

It is estimated that at least 20% of all patients who attend A&E departments could have been treated by another, more appropriate NHS service. This campaign aimed to educate people on whether they need to visit A&E or another service within the NHS.

Agency / Euro RSCG London

The Honda Stream was big and roomy like a people carrier.

But it also packed a punch in the engine department, being fast and zippy like a sports car.

Out of this dilemma this set of ads was born.

Agency / Collet Dickenson Pearce