Bit of a bumper edition of Archive magazine this one with the Randolph campaign getting featured alongside an interview with Michael Weinzetti. One to show my Mum...
Lurzers 200 Best Illustrators 2016
Result. This was a great little campaign to work on. A little bookshop local to the agency and a super client in Jason, the owner. It was a work of passion bringing the idea to life and crafting the illustrations for each ad and the work is now in amongst Lurzers 200 best illustrators.
D&AD AWARDS NIGHT
It was a pretty fine night last Thursday in Battersea. Chuffed to get a Pencil although it would have been sweet if it was a Yellow. Next year!
D&AD 2016
Great news last week that Randolph has won a pencil at D&AD! Roll on the 19th...
Creative Circle 2016
Great to catch up with some old RKCR faces at Creative Circle last night. And pretty damned pleased to come away with two Golds and a Bronze. Although didn't actually come away with the Bronze as we kind of forgot to pick it up. Thanks to Lucky Generals it made its way to the agency today!
CREATIVE REVIEW / APRIL ISSUE
Creative Review is always a good read. But this month there's a bloody great write up of the the 'Chopper' Randolph poster by Paul Belford. Lovely stuff indeed.
RANDOLPH MILAN TRADE FAIR
One of the posters for Randolph was adapted for a recent trade fair in Milan. Apparently the stand went down exceptionally well with their global network saying they loved the imagery. 'Best Randolph booth EVER!' were words that the client kept hearing and relayed to us. So you can't really ask for much more than that.
Creativepool Annual 2016
Great to see the Camden Lock Books campaign win in the Best of Print Advertising category at the Creativepool Awards the other night. And then a couple of days later this little baby arrives through the post. Nice one.
CREATIVE CIRCLE 2016
Creative Circle nominations announced today. And there's the potential of a few gongs on the night, one for The Randolph campaign and the other for the Camden Lock Books campaign. Bring it on! And here's hoping it's the first of many...
CAPE TOWN SHOOTING
Busy couple of weeks shooting 23 print ads in 9 days in and around Cape Town with Pete Beavis.
'PRINT AD OF THE WEEK' / LURZERS ARCHIVE
Following on from the work for Camden Lock Books getting 'Print Ad of the week' in Archive magazine, this week it was great to see the Randolph work also being picked.
Randolph 'Seen It All' / Creative Review
So this week the Randolph 'Seen It All' campaign started getting noticed. Picked up by many blogs and website it got a great write up on the Creative Review site. Here's what they said:
Randolph Engineering takes bold approach in new print and poster campaign
It’s sadly quite rare these days to see a striking poster campaign, so these new ads for US eyewear brand Randolph Engineering, which feature dynamic photographs and very little branding, really stand out.
Created by RKCR/Y&R, the campaign features three print and poster ads, all of which have no pack shot, no copy and no endline. In fact the only bit of branding is the word ‘Randolph’ which is shown in reverse, as if you are looking through a pair of Randolph aviator shades.
It’s exciting to see photography placed centre stage in an ad campaign for a change, with the ads featuring images showing a pilot flying upside down, an off-piste skier, and a soldier climbing down a rope from an aircraft. In photography terms, the only recent advertising comparison that springs to mind is Apple’s ‘Shot on iPhone 6’ campaign, which highlighted the phone’s great camera by featuring images taken using it, which were then optimised to be used at poster size.
Even Apple’s ads featured some copy and the familiar Apple logo though. Plus, Apple can arguably be more cavalier in its advertising than most brands as anyone who is remotely interested in its phones will know broadly what they are capable of by now. Focusing on its camera – which is vastly improved in the iPhone 6, so a logical aspect to champion – gave the campaign a certain boldness, but it was a calculated risk. In the Randolph campaign, there is a genuine danger that viewers might not know the brand at all, or what the product even is.
Still, perhaps this gives the posters a certain coolness, another quality desperately lacking in print and outdoor ads these days. Especially when combined with the compelling photography, which tells a story of macho athleticism, presumably carefully designed to speak to Randolph’s target audience. If you don’t already know the brand, hopefully this alone will be enough to make you seek it out. Great work.
It was great to make it on to the Creative Review site and even better to get such a glowing write up. Chuffed doesn't come close.